Maria, a strategic marketing lead in a global enterprise, used to spend hours polishing prompts to coax ChatGPT into producing on‑brand campaign copy. She learned to specify tone, structure, and examples down to the comma. And yet results still faltered when content lacked critical customer context or recent data.

In 1994, software developers discovered something powerful: design patterns. These were codified, reusable templates for solving recurring coding challenges. They quickly became shared wisdom across development teams, easing communication and reducing wasted effort (prompthub.us). Today, prompt engineering is finding its equivalent. Developers are starting to treat prompts, the instructions

When ChatGPT first arrived, marketers used it mostly for quick copy drafts and brainstorming. Now with GPT-5, the possibilities have expanded far beyond that. This new generation of AI doesn’t just write better. It thinks better. For marketers, that means AI is no longer a side tool. It is

Remember when McDonald's could run the same "I'm Lovin' It" campaign globally and call it a day? Those times are over. Dead. Buried six feet under a mountain of unsubscribed email lists and ignored banner ads.In 2025, generic marketing isn't

The artificial intelligence revolution is reshaping our world, yet the voices building these transformative products remain overwhelmingly male. This isn't just a fairness issue, it's a critical product quality and market opportunity problem that's costing the industry billions. The Numbers Don't Lie